The Dubai skyline will be constantly changing after plans for the world's first rotating tower were unveiled.

Preview of World's First Rotating Skyscraper

The "Dynamic Tower," a slender, shifting skyscraper of rotating, energy-self-sufficient luxury apartments, has been presented in project-form in New York by Italian architect David Fisher, before it goes up in Dubai.

The innovative, 420-metre building features 80 pre-fabricated apartments that spin a full 360 degrees, at voice command, around a central column by means of 79 power-generating wind turbines located between each floor.

"This building will have endless different shapes," Fisher told reporters.

As each floor rotates independently from the other, the Dynamic Tower will constantly change its profile, in a new architectural concept that is taking root around the world.

The Mirax group plans to build a similar, 70-storey skyscraper in Moscow. "We look forward to build a third one in New York and maybe in other cities," said Fisher.

"These buildings will open our vision all around, to a new life," he added.

The apartments, ranging from 124 to 1,200 square metres, will take between one and three hours to make a complete rotation, and at $US30,000 per square metre, will cost from 3.7 million to 36 million dollars.

Fisher said the pre-fabricated components made in a plant in Altamura, southern Italy, will allow the skyscraper to go up in record time - one floor per week instead of the usual one-per-six-weeks for similar high rises - and slash building costs by 10 percent.